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1 campaign theme
марк., пол. центральная тема [лейтмотив\] кампании (предвыборной или маркетинговой; основная идея, на которой основывается кампания) -
2 campaign theme
Реклама: тема кампании, тема рекламной кампании -
3 campaign
1. сущ.1) воен. поход, операция, (военная) кампания (крупномасштабная, заранее спланированная военная операция в некотором географическом районе, ограниченная по сроку)2) пол. (общественная) кампания (комплекс последовательных общественных мероприятий по достижению определенной цели)The government has lounched a campaign against drunken drivers. — Правительство начало кампанию по борьбе c проблемой вождения в нетрезвом виде.
See:3) марк. маркетинговая [рекламная\] кампания (комплекс мероприятий по продвижению определенного товара на определенном рынке)campaign strategy — стратегия проведения [ведения\] кампании
Toyota campaign — рекламная кампания марки "Тойота"
to develop a( n) (advertising) campaign — разрабатывать рекламную кампанию
to carry on [conduct, wage\] a campaign — проводить кампанию
to launch [mount, organize\] a campaign — запускать [организовывать\] кампанию
Syn:See:campaign build-up, advocacy campaign, brand-image campaign, blitz campaign, campaign identity, campaign theme, multimedia campaign, collective campaign, communications campaign, direct mail campaign, hard-sell campaign, soft-sell campaign, imaginative campaign, institutional campaign, launch campaign, low-key campaign, massive campaign, major campaign, test campaign, point-of-purchase campaign, premium campaign, sampling campaign, teaser campaign, tie-in campaign, campaign profile4) пол. политическая кампания, предвыборная кампания ( партии или конкретного кандидата)election [electoral, electorial\] campaign — предвыборная (избирательная) кампания
campaign for the president — президентская выборная кампания; кампания по избранию на пост президента
slander [smear\] campaign — кампания по очернению (конкурента)
See:5) с.-х. страда, кампания, рабочий сезон6) тех. срок службы ( агрегата)2. гл.марк., пол. проводить кампанию (рекламную, военную, общественную, политическую и т. п.)They are campaigning for the abolition of the death penalty [against the death penalty\]. — Они проводят кампанию за отмену смертной казни [против смертной казни\].
She is campaigning on the issue of more money for the school system. — Она проводит кампанию за выделение больших средств на систему школьного образования.
* * *. . Словарь экономических терминов .* * *комплекс рекламных и сопутствующих мероприятий в пользу товара или услуги, направленных на выполнение поставленной задачи -
4 advertizing
сущ.
1) рекламирование
2) рекламное дело
3) публикация объявлений
4) реклама см. тж. announcement advertizing appropriation advertizing association advertizing budget advertising costs advertising expenditures advertising message advertising outlay/expenses advertising program advertising research advertising theme advance advertising anticompetitive view of advertising classified advertising commercial advertising consumer advertising cooperative advertising display advertising electrical advertising follow-up advertising free editorial advertising group advertising illuminated letter advertising large scale advertising program mail-order advertising media advertising national advertizing patent advertising price advertising product advertising procompetition view of advertising publicity-mast advertising reminder advertising selective advertising technical press advertising advertising agent advertising agency advertising campaign advertising drive advertising man advertizing manager advertising media billboard advertising direct-mail advertising institutional advertising low-pressure advertising misleading advertising outdoor advertising permanent poster advertising point-of-purchase advertising puffing advertising subliminal advertising trade advertising transit advertising two-step formal advertising direct-mail advertising direct response advertising Syn: publicityБольшой англо-русский и русско-английский словарь > advertizing
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5 speech
nречь; выступлениеto carry smb's speech live on nationwide radio and television — вести прямую передачу чьей-л. речи по центральному радио и телевидению
to give a speech — выступать с речью; произносить речь
to hear an emotional speech by smb — выслушивать чью-л. эмоциональную речь
to interrupt smb's speech — прерывать чью-л. речь
to lessen the impact of a speech — уменьшать воздействие чьей-л. речи
to pick a theme for one's speech — выбирать тему для своей речи
to rehearse one's speech — репетировать свою речь
to respond negatively to a speech — отрицательно реагировать на какую-л. речь
- accusatory speechto unite in praise of smb's speech — совместно хвалить чье-л. выступление
- arresting speech
- austerity speech
- bitter speech
- blunt speech
- brilliant speech
- campaign speech
- capital speech
- cautiously worded speech
- closing speech
- concession speech
- conciliatory speech
- concluding speech
- curtailment of free speech
- delivery of a speech
- disappointing speech
- emotional speech
- epoch-making speech
- faculty of speech
- fiery speech
- fighting speech
- flaming speech
- foreign policy speech
- free speech - hard-hitting speech
- hard-line speech
- historic speech
- hot speech
- in connection with the previous speech
- inaugural speech
- inauguration speech
- inflammatory speech
- introductory speech
- keynote speech
- lack-luster speech - maiden speech
- major policy speech
- much quoted speech
- one minute speech
- opening speech
- peaceful speech
- policy-making speech
- ponderous speech
- powerful speech
- rebellious speeches
- repression of free speech
- resignation speech
- sapid speech
- seditious speech
- self-critical speech
- speech couched in general terms
- speech for the defense
- speech from the throne
- speech in reply
- speech of welcome
- speech on European matters
- speech received a mixed reception
- speech was well received
- state-of-the-nation speech
- stirring speech
- substantial speech
- televised speech
- tenor of smb's speech
- tough speech
- UN speech
- uncompromising speech
- unscheduled speech
- valedictory speech
- victory speech
- violent speech
- welcoming speech
- whistle stop speech
- wide-ranging speech -
6 compelling
•• Compelling... 4. demanding or holding one’s attention. 5. tending to convince or convert by or as if by forcefulness of evidence (Webster’s Third New International Dictionary).
•• Пример образованного от глагола прилагательного, по значению ушедшего далеко от своего корня и сильно десемантизировавшегося. Словари дают, например, compelling novel – сильный роман, compelling voice – повелительный голос, compelling smile – неотразимая улыбка, compelling argument – убедительный аргумент. Но десемантизация этого слова продолжается. Что такое, например, compelling national theme? Пример: Absent compelling national themes, Campaign ‘98 will be a race-by-race slugfest (Business Week). Здесь может подойти столь же «растяжимое» русское слово, например, серьезная, крупная.
См. также в других словарях:
theme — W2S2 [θi:m] n ▬▬▬▬▬▬▬ 1¦(subject)¦ 2 theme music/song/tune 3¦(repeated tune)¦ 4¦(style)¦ 5¦(piece of writing)¦ ▬▬▬▬▬▬▬ [Date: 1200 1300; : Latin; Origin: thema, from Greek, something laid down, theme , from tithenai … Dictionary of contemporary English
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theme — noun ADJECTIVE ▪ basic, central, dominant, important, key, main, major, overriding, underlying ▪ broad … Collocations dictionary
theme — noun Etymology: Middle English teme, theme, from Anglo French & Latin; Anglo French, from Latin thema, from Greek, literally, something laid down, from tithenai to place more at do Date: 14th century 1. a. a subject or topic of discourse or of… … New Collegiate Dictionary
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Radio 4 UK Theme — The BBC Radio 4 UK Theme is an arrangement of traditional British airs composed by Fritz Spiegl (and possibly Manfred Arlan) which was played every morning on BBC Radio 4 between 1978 and 2006. In 2006, an announcement that the broadcast was to… … Wikipedia